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Decision-Making in the News

April 13, 2017

Jeff Bezos Outlines His Methods for “High-Velocity Decision-Making”

Amazon CEO Jeff Bezos wants his $430 billion publicly traded company to behave with the urgency of the startup it once was. To make sure he acts quickly, he follows a set of guidelines for “high-velocity decision-making” he laid out in his annual letter to shareholders. He urges his employees to follow them, and they contain sound principles for any competitive organization: Don’t wait for all the information before acting.